Most companies aren't short on content. They're short on content that actually changes someone's behaviour. Every brief we take starts from the same question: how do you make someone stop, feel something, and remember a brand three days later?
Attention is expensive. Blandness costs more.
Our unskippable formula for standing out.
Here are six projects from the last twelve months. Different clients, different industries, different problems. All built to stick.
1_Baxter Vodka
After watching 300 RTD ads, the pattern was obvious. So we avoided it.
2_humm-group: Jingle & Animation Suite
Humm are doing genuinely interesting things with money. Problem is, "interesting" in finance usually sounds like a hostage note written by a spreadsheet. So we stripped the jargon, built them a jingle that actually gets stuck in your head, and gave a non-bank financial services company a personality people actually want to follow.
We pitch 20 different Jingles until we landed on everyones favourite:
12 Mins of original animated explainers created for Humm
3_Red Bull: Unforeseen Activation
To launch Red Bull's "Unforeseen" activation at Beyond The Valley we did the obvious thing: we turned a local petrol station into something that felt like a truck stop hallucination from 1974. The brief said "activation capture." What we delivered was closer to a short film.
4_Melbourne Storm: Storm-Water
To launch Thunder Storm, Melbourne Storm's collectible sports drink by TRADIE, we needed something that didn't look like every other product launch. So we turned the locker room into something you couldn't ignore. It got weird. In a good way.
5_Circoloco
When Circoloco came to Melbourne, we built them a full spectrum asset suite using a modified camera that captures light the human eye can't see. Those assets went on to announce Circoloco shows around the world.
On the right is what the camera saw. On the left is what your eyes would have seen standing in the same spot.
The full spectrum videos were delivered alongside 28 live videos on site for next day delivery.
We don't chase reviews. When the work lands properly, the feedback shows up in group chats at 2am.
6_Untitled Group: 10-Year Anniversary
A decade of content without audience fatigue. We've been shooting with Untitled Group since 2016, building work to support events that consistently move 130,000+ tickets each summer. Here's a wrap-up of the best moments from ten years together.
If you've got a brief that keeps getting pushed back because nobody's pitched you an idea worth greenlighting, get in touch!